PrimePivot Digital
Websites, apps and SaaS tools for nonprofits, small businesses and health-sector entrepreneurs, offered on a subscription lease with no upfront build fees.
Visit PrimePivot Digital (opens in a new tab)Physician · Global health strategist · Coach · Builder
Driving innovation in health and people development
I am Dr. Adeniyi Charles Ajayi. For more than two decades I have strengthened health systems and developed people across six countries. Today I coach, consult and build digital tools that help organizations and individuals grow from what is already strong in them.
25 years in medicine and public health
- 25years in medicine and public health
- 6countries served
- 95+clients and households coached in WNY
- 4languages spoken
My ventures
Three organizations, one purpose: helping people and communities thrive
CoachCare People Development
Holistic, strengths-focused coaching for your career, your life, your wellbeing and your next venture. In person in Western New York and virtual across New York and Ontario.
Visit CoachCare (opens in a new tab)
Testify Community Network (TCNi)
A NextGen, faith-based not-for-profit in Western New York, combining faith, testimony, partnership and technology to serve neighbors.
Visit TCNi (opens in a new tab)How can I help?
Find the right place to start
Choose who you are and I will point you to the best fit, whether that is consulting, coaching, a digital build or a community partnership.
Global health and program consulting
Multi-country work plans, TB and HIV technical assistance, quality improvement, assessment protocols and strategic information systems for health programs.
Coaching and people development
Career transitions, burnout recovery for health professionals, life and wellness coaching, and neurodivergence-affirming support through CoachCare.
Websites, apps and SaaS tools
Fast, accessible digital products on a subscription lease through PrimePivot Digital, with payments that start only after you approve the finished product.
Community programs and partnerships
Faith-based outreach, community education and wellness promotion through Testify Community Network (TCNi) in Western New York.
Core expertise
Where clinical depth meets systems thinking
Global Health Development
Led health initiatives across six countries, implementing evidence-based interventions for maternal and child health and infectious diseases.
Digital Transformation
Technology-driven solutions for healthcare quality improvement in Africa and LMICs, including strategic information systems for data-driven decisions.
Team Leadership
Managed diverse teams across organizations, mentoring staff in leadership, strategic planning and stakeholder management.
Coaching and Mentorship
Currently coaching and supporting 95+ clients and households in Western New York, and building a SaaS platform for coaching practices.
Systems Transformation
Practical, sustainable systems change for nonprofits and professionals across the Western New York region.
The journey
From hospital wards in Lesotho to people development in Western New York
- 2025 – PresentOrganizational development and coaching
- 2021 – 2024Board, advisory and consulting leadership
- 2016 – 2020Public Health Advisor, USAID
- 2010 – 2016Project Manager and Technical Lead, USAID
- 2004 – 2010Clinical physician and Hospital Director
What guides me
“I welcome opportunities to collaborate, mentor and shape the next era of global health impact. Let's connect over tea or coffee.”
Servant leadership, faith and a strengths-first approach shape how I work with every client, team and community.
Ready to collaborate?
Healthcare innovation, digital transformation, coaching or community partnership: I would be glad to hear from you.